Karafa, a premium coffee bar at CONCU is where one can enjoy specialty coffees from all around the world, made with special techniques. A place where all the world-famous coffee can be relished under one roof.
Taking up Karafa’s branding, visual identity & packaging was a refreshing experience for Janrise as it needed an elegant look and feel, and the outcome was quite compelling. The identity has brought out the sophistication that the brand needed, taking Karafa to a premium segment.
Internal Brand Engagement.
Integrated Marketing Strategy.
Brand Identity Design.
Concepting & Prototyping.